for this world leading company in the field of robotic vacuum cleaners we prepared complete creative and marketing campaign to increase sale and raise market share. Besides standard ATL and BTL communication we also designed website and a special product comparing programme informing about advantages of individual products of both iRobot and competitors. In a very short time this comparer began to serve as a referential source of information for the Czech market and so saved much of iRobots marketing financial means. Despite the fact that our agency managed to cut down the costs, the campaign was still very successful.