This is another communication tool of Holmes Place for summer season. This campaign was offering to the clients services of the fitness clubs in the form of special gifts with the aim to bring people to gyms even in summer time in which the campaign succeeded. This easy and cheap application enables the clients to gain after registration short-term membership for free, or else vouchers for other services. Very easily this campaign generated in a short time leads for direct selling and that again in several European countries at once.